A trademark is your business’ identifier, it protects ownership of your name, logo, tagline, or whatever mark you may use to identify to the consuming public your business’ product or service. Here are just a few the reason why you need to protect your brand:
Trademark registration of the mark gives everyone constructive notice of the ownership. In my view, this one particular of, if not the most compelling reason for registering your mark. With notice, a third party doing a search on an identical or similar mark as yours will see that you already own the mark, that is therefore put on notice that its use of an equivalent or similar mark to yours may result in trademark infringement. 3rd workout party is used on notice to choose a new and different mark. With such notice, registering your mark prevents a potential conflict in foreseeable future.
Social media is a fabulous resource for most businesses. Customers search for brand names on several social media sites including Facebook, Twitter, and Pinterest. Each advertising venue has policies in place to drive back improper activities including improper marketing. Unfortunately, the practice of a person(s) or entity improperly using another company’s name or brand on company for financial gain, for example, isn’t uncommon. Such improper practices can end up with the venue suspending the wrongdoer’s internet sites account. Have a look at venue’s policies for info. However, I have found that a person complain the social media site for these wrongdoing and claim that another is using your brand without permission, the social administrator responds with a request of proof of ownership of the subject logo. A trademark registration gives compelling proof of brand usage.
Registering your mark shows a persistence to your brand and shows consumers that marriage commitment. The goodwill that could be developed through such commitment is invaluable to a profitable business.
Cybersquatters register domain names that are exactly the same or significantly like other parties’ trademarks or known brands with the one purpose of promoting them (to the rightful owner) high service charge. The Anti-Cybersquatting Consumer Protection Act allows a trademark owner to go to court assignment and licensing of Trademark in India collect damages from individuals who register an internet site name the actual identical or similar to ones trademark.
Trademark registration can work for as long as you continue utilizing the mark in commerce. The numbers of some companies that have registered trademarks which are over a hundred years old.
Trademark registration may not be for every business. However, there are lots compelling reasons for protecting your brand because you protect any other business good point. A trademark is your business’ brand, its identifier. Protect it with trademark registration.